11 best backlink strategies for 2019

Here we have collected a lot of concrete tips on backlinks, ie incoming links from other websites to your website. Backlinks are one of the most important signals that Google's algorithm assesses, who determines the placements of all sites.

Getting backlinks to your domain and especially your different landing pages can be directly if your site is able to capture top rankings in Google search results.

Please note that you should not prompt, ask someone else about a backlink, or create your own backlink to your site in order to take advantage of Google's search results, then violate Google's guidelines. This is obviously difficult for Google to prove and many people who work with search engine optimization ask for backlinks or create them themselves. For killer content production you need to research keywords first. 

1. Create "killer content"

Examine what is currently on top of Google for a specific search phrase and visit the landing page. Look with your eyes to get a feel of how good it is and ask if you can make a page 10 times better? 
Think about what the search phrase will give answers to and where the applicant may think mentally in the customer journey, ie, it seeks a solution to a problem and wants tips or should the applicant evaluate different solutions or even shop within short.

Look at the landing pages that are in the top of the search results, how they've expressed themselves on the page, what questions do they have, they have movies, photos, graphics, and how do they work with captions, breadth and paragraph breaks. The number of words also has some meaning according to several American studies.

When done with your site, make sure it is spread in social media, email to leads and customers as well as purchase advertising to drive visitors to it in order to get a "viral" effect. If your site is really good, there are good chances that visitors appreciate it and share it with others via social media and in the long term someone will write about the page as well as link to it.

2. Get backlinks from your providers

You probably have several suppliers and subcontractors to those who can theoretically write about you and contribute a healing. Remember to avoid writing requests for those you request for backlinks when Google can be reached by this (it has actually happened on several occasions) and you are penalized by moving down in search results or deleting completely from search results.

In order to avoid wishing you can be proved as a backlinks call, instead, focus on discussing the topic when talking by phone or eye-to-face, for example at supplier meetings and fairs. Ask them to write about a topic and let them tell you that you are satisfied customers and would like to offer you quote. Make sure they link to a relevant underside, such as a product page that they may have contributed to a component or where they have delivered a product.

The more insults you manage to get to the subpages, not the homepage, generally contributes to a stronger website and also to strengthening the landing pages that get the inscriptions.

3. Charity Project

Being a company involved in humanitarian matters is more than just good-bye, it also gives you the potential to win backlinks. Choose your charity and partner with care.

If you choose to cooperate with a charity, it may be wise to build close relationships with those who run the organization and chosen decision makers. If you succeed in making the decision makers to engage in your cooperation, they also increase the opportunities that they want to highlight in your communication on different occasions. This can partly give you nice articles on their website with backlink to your website, but also good PR and spread that can be lifted by others who want to write about you and you can win more backlinks to your site.

Do a plan together with the organization where you communicate the purpose of your cooperation together and how it contributes, then you increase your chance of backlinks.

4. Collaborate with bloggers and get backlinks

Working with bloggers is one of the most effective methods if you want to win and get backlinks to your site. Keep in mind that you never have to ask for a backlink, which means you should never request a backlink, at least never in writing.

Keep in mind that your backlinks should come from many different types of websites. If most of your becklinks come from bloggers, then this indicates to Google and can be interpreted freely by the fact that you have this as a search engine optimization strategy, which is the purpose of winning placements in search results, something Google dislikes.

But working with bloggers is efficient and there are many opportunities and a lot to keep in mind.

5. Free counseling

Sharing free advice to potential customers is a simple but effective method. Go through an organization to reach the potential customers so you get both marketing and a chance to backlink your website.

If you have knowledge that you offer in services to other entrepreneurs, you can offer them through an organization, such as local business association, ALMI or hamburgers. Ask them to write about your collaboration in a blog post or on a page on their website, and you will create a page on your website that tells you more about an exclusive free service.

Hopefully you will get a backlink that deals with your topic you want to be positioned on in Google search results which is good.

6. Lectures

If you have a unique product, service or knowledge that interests, lectures can be a very good method of winning backlinks. Contact different industry and associations, office hotels, universities, etc. Many of them organize lectures in different subjects.

When they advertise the lecture, it's often that they mention you, your business, and give you a backlink. Ask them to write the lecture on their website, but often they ask you to write something, bingo! Now you have full freedom to search optimize the content and place a backlink in the content.

Your presentation can then be uploaded to your website and ask the organization to email visitors to your link so that you get them on the site and the opportunity to share that page both in social media and also to scare marketing if you want.

7. Scholarships and grants

What about contributing to the industry exclusion or any other good purpose where individuals and companies can apply for your contribution or scholarship. If you are successful, you can get backlinks to a landing page on your website that is optimized for what you want.

Spread a scholarship opportunity to relevant organizations, schools and websites with interest. Many people like to write about where scholarships can be sought and make you really interesting and good, so you can also win good PR.

8. Sponsor events

Sure, do you also get sponsorship requests look as tight? Take action and participate by contributing something, products or services. Show understanding that collaborators may not have financial resources, that is why they ask for sponsorship but if they have a website so require them to write about you in a blog post.

You can even offer you to write the blog post to them so they also save time.

9. Offer that attracts backlinks

It is very common for associations to pursue membership benefits that will increase the value of their membership. See your opportunity here and offer the opportunity for a discount or something else valuable but make sure you get a backlink from the partner.

And, as you can say, you can always offer text to text this year, it will be much better and go a lot faster.

10. Involve SEO in your PR strategy

Sure, it's a lot more difficult nowadays to get a journalist to create a backlink to your site and even harder to deepen to an underside you have, but sometimes it happens.

Emailing journalists your press release is a lean PR strategy that works extremely rarely if it's not a really good news that you present. Most often you must call a journalist to achieve success and also have something that interests them to rewrite, hiring you to have completed a study and come up with interesting indications or evidence etc.

11. Profile pages on external websites

On some websites and forums, you can create profile pages where you can enter your name and content, and also provide links to external sites (without sknofollow). This is a simple method for a backlink and probably not very highly valued but, nevertheless, a backlink. Some websites include Kiva.org and Crunchbase.com.

Not happy and want to read and learn more? If so, please read our SEO Guide here .

How to switch to HTTPS and what is the importance of the SSL certificate to keep track of?

HTTPS (Hypertext Transfer Protocol Secure) is a protocol developed by Google to increase the security of sites where there are some types of transactions. Login, bank transfers, payments in different ways.

Through HTTPS, your data is protected on the site by a protection shortened as TransportLayer Security ( TLS  ) protection in three layers.

1. encryption
2. Data protection
3. authentication

When you enable this on your site, ask for approved certificate providers. In order to enable HTTPS correctly, you should get a personal certificate that applies only to your site.

This should be considered when selecting the type of website certificate. You'll have the latest.

• The certificate should support 2048 bits.
• The Certification Authority shall provide technical support

Then select the correct alignment of the certificate. There are three different to choose from.

1. Joker Certificate. If you have many dynamic subdomains that look like this, for example, example.example.com, etc.
2. More Domain Certificate. When you have several well-known safe sources. www.example.se, cdn.example.se, example.se.
3. Single certificate. Once you know you will only have a domain.

Google is different from HTTP and HTTPS. For them there are two completely different websites. This means that all HTTP pages must be redirected to the HTTPS pages by 301.

Make sure that the server where you have your site also supports HSTS and that it is enabled. This means that if people type HTTP, they are directed to your HTTPS page automatically.

List any problems to keep track of and make sure they work properly

• The certificate has not expired. It should be renewed on a regular basis.
• If your domain is set correctly, it will only appear with or without www before domain name, not both and. Make sure that the certificate is issued with the same.
• Make sure SNI is supported by the web server. SNI stands for Server Name Indication. Is an extension of TLS. Briefly explained TLS helps the server create a virtual right domain that was first approved by TLS before information appears in the site visitor's browser.
• The robot file must not block crawling of the HTTPS pages.
• Avoid meta tag noindex as far as possible so Google can search engine index your site.
• Make sure that the web server uses the latest updated versions of the TLS libraries.
• Do not mix security elements. Only have HTTPS content on HTTPS pages.
• The content of HTTP and the mirrored HTTPS website should be the same.
• While directing and displaying their pages via HTTPS, the HTTP pages will continue to display the correct server messages like 200 for ok and 404 for missing pages or 410 for completely deleted pages.

Do you have an existing website that you want to migrate to HTTPS from HTTP?

What are AMP pages? Accelerated Mobile Pages, fast pages simply.

AMP stands for "Accelerated Mobile Pages" in SEO context. These pages are quite easy to create and they are indexed in a separate index in Google. In other contexts, the abbreviation for amplifier or amps stands.

Because many websites take too long to load, Google has developed a way to encode with special customization of various AMP fuctions retrieved by Google's own libraries. Basically, it's like working back to how to create web pages before 2000.

You can use canonical to direct the AMP page to the original page. The original page links to the AMP page. But you might as well be able to build a website just in AMP and report the pages to Google. Then you can follow data on the pages of Search Console during accelerated mobile pages. Here you can read about guidelines .

Now indexing of AMP pages has really started in Sweden. It will be interesting to see how it will develop. More exciting pages with code examples to create AMP pages with a little more features.

- >>  https://ampbyexample.com/components/amp-iframe/
- >>  https://www.ampproject.org/docs/guides/iframes

Through this, Google gets a great opportunity to lift the web into its own index as they have full control themselves 100%. In the long term, one can think about what it will mean. But even twitter has its own index where you will be warned if you want to read an article outside.

So the consequence of starting to create AMP pages is a bit double-bottomed. One might think that speed would be of greater interest to web developers and claimants in recent years. But most assume that the majority of Internet users have fast connection today. Nevertheless, many websites are heavy to load.

I myself wonder if you can compete with AMP pages by creating your own quick pages in classical HTML5.

What makes a Best SEO consultant!

What makes a Best SEO Consultant?

Are you looking to hire best SEO consultants? Then these 4 major points are essential for SEO consultants to cater to optimal results.

1. Once a quarter, 2 times a year or only once a year based on needs. 
Get information about the company's goals in a larger context. A complete picture is given. Based on that, the SEO consultant looks out of his way in which areas can be developed. Suggestions are given on where to find SEO projects that match the goals the company has. Then, strategically, decide what to begin.

2. Follow up the implementation of SEO subprojects with the team The 
SEO consultant will provide keyword analysis to Content Writer that writes text to the subpages of the keywords to be viewed. Depending on how the site looks, you also create new landing pages in collaboration with web developers and designers. You can also combine with the driving campaign on social channels and target traffic from blogs, FB, Instagram, twitter, etc., and link to strategic pages on the site within the subject. Here you also cooperate with SEM campaigns.

3. Weekly / Monthly, always iterate over and over.

3.1 - Technical 
Scan of the page and identify errors occurring on a regular basis and, in cooperation with IT technicians and web developers, resolve any problems. Looking over the url structure. Lists redirects on 404 pages. Please note that the robot file and sitemap will not work. Make sure the site can be indexed by search engines. That important pages are not blocked. The speed of page loads does not deteriorate. That the web server is correctly configured against the SSL certificate (HTTPS). Review the internal link structure and customize the flow to the main pages. 
In a whole new project, you start with this point in parallel with point 1.

3.2 - Contents 
Follow up the subprojects to the selected words / phrases. Look at competitors, compare. Analyze search behavior. Build keywords and phrases in the area of text content through additional keyword analysis. Collaborate with Content Writers and update to incorporate all new words and phrases into the texts on the web page. All the time comparing titles and meta descriptions with competitors and modifying if needed. Clear duplicate content if it occurs.

3.3 Link profile to the website Make sure 
that different types of links are built. Both from social channels, blogs, forums and industry portals. Make sure to remove any malicious links (report a disawov list to Google) Match Competitor's Link Profile to find new good backlinks.

4. Report each month and provide suggestions on how to evolve if necessary. 
Get a report on how the results look. Positions, conversion, visibility and state of the art technical and development proposals

SEO 2018 - SEO Tips & Trends - Search Engine Optimisation 2018

In your SEO strategy for 2018 you need to plan around the following ...

Our SEO Agency in Melbourne revealing the SEO tips & Useful Guidelines for Digital marketing.

Voice Search Voice Search
has been active for a while already. But how do you customize a web page good for voice search. This feature is used more and more as mobile users grow. 

Especially the younger generation uses voice searches. Identify how your audience's behavior looks and what kind of information they are looking for. Create content that easily responds to what's requested.

UX is included in the future SEO
Google wants to give people results that are not only relevant but also good quality in appearance. It should be a nice cleaned website, easy to navigate. Clear and structured. Be careful with the web browser's UX. 

As well as planning a physical store. Equally, you should be how to structure and build your digital visibility. As RankBrain evolves based on Artificial Intelligence, the SEO area has grown to include more and more digital areas. Google not only looks at individual keywords and backlinks anymore. That's the whole that counts together for your website.

Local, National or International SEO Optimization
Google "Near Me" searches have 2 doubled the last year. Depending on where you want to be seen, you need to optimize in different ways. 

Here you can use Google Maps, social channels, etc. The searches today are based on the location where your IP is registered and shows results based locally on the IP number. This makes it harder to optimize nationally and internationally if you do not have a very well-known brand. 

Especially on broad popular keywords. You need to work with important place names as a combination. Important to have a good strategy depending on how you want the company name to be seen.

Image Search
Especially when it comes to e-commerce, it's important that the images are indexed and found in image search. 

Many people are looking for different products and quickly want to find what they are looking for through the pictures. 

Therefore, you need to review the routines when submitting pictures. Enter an "all text" that describes what the image is about and ensure that the images are indexed by being included as media in sitemap and not blocking the robot file.

Social channels. Pinterest, Youtube, Twitter, FB, LinkedIn, Instagram, Snapchat, etc. More
There is a correlation between engagement in different social channels and positioning on related keywords and phrases. 

By being active in appropriate channels for your business, Google notices different activity around your brand. If there are many who engage in what is shared on a local or national basis. Here you need to think about giving Google the right signals. 

The advantage here is that you can also see what the target audience likes. What are they interested in. Here is a golden opportunity to find a good foundation and ideas for what content you need to create and have on their website.

By using the social channels correctly you can spread your content and blog content and create interactions with customers and potential customers. 

From the channels, link back to relevant content on the site. You build on your brand and simultaneously drive traffic to the site in combination with your campaign plan. Here you need to work in parallel with informative engaging posts that add value and advertising. This article describes in a good way how to think about different social channels. 

https://www.searchenginejournal.com/social-media-seo/196185/

Speed / Page loading
The first impression that a visitor to your site gets is the charging time. Do not let your visitors sit and wait for your pages to load before they become visible. You have 1-3 seconds on you. Then your potential visitors usually go on to competitors side instead.

Page upload also has a direct impact on how you rank in search results. That's why Google has developed AMP pages. Since claimants usually do not have page load as a requirement, web developers have not prioritized to work with the speed of websites. 

Instead, it has focused on demanding features and scripts. Nor has it focused on having a good system to keep the size of image files small. In total, some pages can be really slow. This allows a visitor to leave the site directly.

In the server where your web page is located. Make sure you have https. Support for http2. New quick that goes over SPDY (UDP) is in the future which further speeds up upload between server and client. Google itself has implemented this and actively drives its servers. I hope to see more and more web servers in 2018 that upgrade and support this way of sending and receiving data.

AMP pages
Everyone does not always have quick connection. Now, traffic on the Internet is also starting to happen more and more through mobile platforms, where you get more often in situations of slow connection.

 In response to the fact that web pages become more and more complex and more time-consuming to load when visiting websites, Google tries to force developers to think more about the speed through these AMP pages. 

An AMP page consists of simplified programming code so that the pages will be multiple times faster to load. Finally, regarding AMP pages, they are not pages adapted for mobile first. AMP pages are speed-adapted pages in the first place. So, if you create a web page faster than an AMP page, you have a great potential to come before the AMP page in positions.

Mobile first
Just making your website responsive is not to mobile your site. Here you need to think about speed, that UX works sensibly in mobile view. That buttons are not too small or too tight. That content is easy to read.

HTTP to HTTPS
If you have not switched from http to https, it's high time to get it done. It will definitely affect your positioning opportunity.

AI - Artificial Intelligence / Machine learning. Google RankBrain takes over. 
RankBrain is processing data from Hummingbird. Hummingbird, in turn, collects data from Pandan, Penguin, Payday, Pigeon, Pirate, PageRank and Top Heavy. Below you will see a quick description.

• The pandan handles the content of the websites. That it is relevant and good content. That the webpage does not have a lot of duplicate content on the pages. Or that the content is thin. 
  .
• Penguin graduates and reviews the website's link structure. What does anchor text look like? How do the sites look like the links come from. Quality and relevance. 
  .
• Payday grads how spammy web pages are in the amount of advertising. 
  .
• Pigeon counts the local search on web pages. How dominant is your website towards others in your area locally or nationally. How strong is your brand. 
  .
• Pirate is looking through and grading content / text. Copyrights claim that what is used in content / text is not copied from others. 
  .
• PageRank looks at how the quality of links around your site looks. Are they spammy? Purchased. They come from guest blogger. PageRank and Penguin go hand in hand a lot. 
  .
• Top Heavy degrades pages with too much advertising and popups. Part of Payday.

Based on this, one has to start thinking about the whole when optimizing and thinking in the long term. All pieces together create a good foundation for managing as well as possible with their search engine optimization.

Sitelinks Search Box, Knowledge Graph, Answer boxes, through structured data (Schema.org)
By marking your web pages, Google helps you to read which order information is to be read and type of information. This was because the older sites used HTML and XHTML that do not contain semantic elements. 

Google needed to create a system to properly read the webpage's information. In recent years, HTML5 has evolved and has in itself good semantic elements that tell Google what kind of information is in each element.

Review how this works on your site. If structured data is enabled, alternatively, the page is correctly done in HTML5. Do test returns and study the coding of the pages if you have the opportunity. By looking at how your pages are rendered, you have the greater opportunity to have your webpage appear in an "Featured Snippet" an infobox or even another name "rich snippet" at the top of the search results.

Content - Quality and relevance become more important than the length of the text and the number of words. 
Here you need to think about and from a focus word create a keyword group that you then use to rewrite a topic around the focus word. Get today looking for just one word. Longtails, search phrases have taken over. 

This link has interesting statistics to share.  https://www.hubspot.com/marketing-statistics

Based on how your search behavior evolves with your audience, you must customize how to shape the content on their site. What are they looking for, information, do they want to buy? or just create contact?

Right now a patch is taking place, and many write longer and longer texts. By 2018, it may be time to customize for mobile to clean their content and write shorter texts that are more relevant and better quality. People are drowning in information today and can not read all the text. Here microblogging will take a different approach.

Engagement / Brand (Brand)
Building brand and creating traffic as well as commitment becomes more and more important. Create a unified graphic profile, regardless of where you are in the digital journey. As a company, it is important to be seen locally, nationally or internationally by creating commitment and a well-known brand.

A strong brand also reduces the risk of "fake news" by 2018 wants Google to correct this even more and premier serious websites with high credibility. How old is the domain. How is the reputation around the brand. What other links to you and how is their authority and reputation?

Backlinks still important 2018 but not as before
"Linkless Link-Building" this is where one should speak much more adaptive SEO. You do not build authority for its web page just by link building. 

The smaller the company, the more important it becomes with a good linking strategy. But this has to be combined with further strategy where the brand is also strengthened locally. With good PR you get very far.

It's not as easy as it was a year ago to just link a lot of backlinks and see a quick effect. Penguin, etc. and the great "FRED updating" spring 2017 focuses on low-quality links. This means that you must ensure that you have a linking strategy that creates a variety of links in a long-term and sustainable way.

Search engines have become sophisticated when it comes to linking "mentions" around your brand. How your engagement looks around your brand sends signals to Google about how popular and how relevant it is to get a good position. This creates as much authority as backlinks did lonely before.

Get a good tool that can track how people are talking around your area. Based on it, you can create great content that Google captures and your site becomes more relevant.

Summary:

1. Imagine the whole. Technical, onpage and offpage
2. Keep track of how your web pages are rendered.
3. Review your photos and customize for image search.
4. Review text content and UX. Identify your audience's behavior.
5. Create text content customized for voice search
6. micro Blogging
7. Customize for mobile indexing and rendering
8. Speed becomes even more important, AMP pages are not equal to mobile-adapted pages.
9. Build on your brand. Create a relationship and commitment "mentions". Only building links is no longer enough.