How to switch to HTTPS and what is the importance of the SSL certificate to keep track of?

HTTPS (Hypertext Transfer Protocol Secure) is a protocol developed by Google to increase the security of sites where there are some types of transactions. Login, bank transfers, payments in different ways.

Through HTTPS, your data is protected on the site by a protection shortened as TransportLayer Security ( TLS  ) protection in three layers.

1. encryption
2. Data protection
3. authentication

When you enable this on your site, ask for approved certificate providers. In order to enable HTTPS correctly, you should get a personal certificate that applies only to your site.

This should be considered when selecting the type of website certificate. You'll have the latest.

• The certificate should support 2048 bits.
• The Certification Authority shall provide technical support

Then select the correct alignment of the certificate. There are three different to choose from.

1. Joker Certificate. If you have many dynamic subdomains that look like this, for example, example.example.com, etc.
2. More Domain Certificate. When you have several well-known safe sources. www.example.se, cdn.example.se, example.se.
3. Single certificate. Once you know you will only have a domain.

Google is different from HTTP and HTTPS. For them there are two completely different websites. This means that all HTTP pages must be redirected to the HTTPS pages by 301.

Make sure that the server where you have your site also supports HSTS and that it is enabled. This means that if people type HTTP, they are directed to your HTTPS page automatically.

List any problems to keep track of and make sure they work properly

• The certificate has not expired. It should be renewed on a regular basis.
• If your domain is set correctly, it will only appear with or without www before domain name, not both and. Make sure that the certificate is issued with the same.
• Make sure SNI is supported by the web server. SNI stands for Server Name Indication. Is an extension of TLS. Briefly explained TLS helps the server create a virtual right domain that was first approved by TLS before information appears in the site visitor's browser.
• The robot file must not block crawling of the HTTPS pages.
• Avoid meta tag noindex as far as possible so Google can search engine index your site.
• Make sure that the web server uses the latest updated versions of the TLS libraries.
• Do not mix security elements. Only have HTTPS content on HTTPS pages.
• The content of HTTP and the mirrored HTTPS website should be the same.
• While directing and displaying their pages via HTTPS, the HTTP pages will continue to display the correct server messages like 200 for ok and 404 for missing pages or 410 for completely deleted pages.

Do you have an existing website that you want to migrate to HTTPS from HTTP?

What are AMP pages? Accelerated Mobile Pages, fast pages simply.

AMP stands for "Accelerated Mobile Pages" in SEO context. These pages are quite easy to create and they are indexed in a separate index in Google. In other contexts, the abbreviation for amplifier or amps stands.

Because many websites take too long to load, Google has developed a way to encode with special customization of various AMP fuctions retrieved by Google's own libraries. Basically, it's like working back to how to create web pages before 2000.

You can use canonical to direct the AMP page to the original page. The original page links to the AMP page. But you might as well be able to build a website just in AMP and report the pages to Google. Then you can follow data on the pages of Search Console during accelerated mobile pages. Here you can read about guidelines .

Now indexing of AMP pages has really started in Sweden. It will be interesting to see how it will develop. More exciting pages with code examples to create AMP pages with a little more features.

- >>  https://ampbyexample.com/components/amp-iframe/
- >>  https://www.ampproject.org/docs/guides/iframes

Through this, Google gets a great opportunity to lift the web into its own index as they have full control themselves 100%. In the long term, one can think about what it will mean. But even twitter has its own index where you will be warned if you want to read an article outside.

So the consequence of starting to create AMP pages is a bit double-bottomed. One might think that speed would be of greater interest to web developers and claimants in recent years. But most assume that the majority of Internet users have fast connection today. Nevertheless, many websites are heavy to load.

I myself wonder if you can compete with AMP pages by creating your own quick pages in classical HTML5.

What makes a Best SEO consultant!

What makes a Best SEO Consultant?

Are you looking to hire best SEO consultants? Then these 4 major points are essential for SEO consultants to cater to optimal results.

1. Once a quarter, 2 times a year or only once a year based on needs. 
Get information about the company's goals in a larger context. A complete picture is given. Based on that, the SEO consultant looks out of his way in which areas can be developed. Suggestions are given on where to find SEO projects that match the goals the company has. Then, strategically, decide what to begin.

2. Follow up the implementation of SEO subprojects with the team The 
SEO consultant will provide keyword analysis to Content Writer that writes text to the subpages of the keywords to be viewed. Depending on how the site looks, you also create new landing pages in collaboration with web developers and designers. You can also combine with the driving campaign on social channels and target traffic from blogs, FB, Instagram, twitter, etc., and link to strategic pages on the site within the subject. Here you also cooperate with SEM campaigns.

3. Weekly / Monthly, always iterate over and over.

3.1 - Technical 
Scan of the page and identify errors occurring on a regular basis and, in cooperation with IT technicians and web developers, resolve any problems. Looking over the url structure. Lists redirects on 404 pages. Please note that the robot file and sitemap will not work. Make sure the site can be indexed by search engines. That important pages are not blocked. The speed of page loads does not deteriorate. That the web server is correctly configured against the SSL certificate (HTTPS). Review the internal link structure and customize the flow to the main pages. 
In a whole new project, you start with this point in parallel with point 1.

3.2 - Contents 
Follow up the subprojects to the selected words / phrases. Look at competitors, compare. Analyze search behavior. Build keywords and phrases in the area of text content through additional keyword analysis. Collaborate with Content Writers and update to incorporate all new words and phrases into the texts on the web page. All the time comparing titles and meta descriptions with competitors and modifying if needed. Clear duplicate content if it occurs.

3.3 Link profile to the website Make sure 
that different types of links are built. Both from social channels, blogs, forums and industry portals. Make sure to remove any malicious links (report a disawov list to Google) Match Competitor's Link Profile to find new good backlinks.

4. Report each month and provide suggestions on how to evolve if necessary. 
Get a report on how the results look. Positions, conversion, visibility and state of the art technical and development proposals

SEO 2018 - SEO Tips & Trends - Search Engine Optimisation 2018

In your SEO strategy for 2018 you need to plan around the following ...

Our SEO Agency in Melbourne revealing the SEO tips & Useful Guidelines for Digital marketing.

Voice Search Voice Search
has been active for a while already. But how do you customize a web page good for voice search. This feature is used more and more as mobile users grow. 

Especially the younger generation uses voice searches. Identify how your audience's behavior looks and what kind of information they are looking for. Create content that easily responds to what's requested.

UX is included in the future SEO
Google wants to give people results that are not only relevant but also good quality in appearance. It should be a nice cleaned website, easy to navigate. Clear and structured. Be careful with the web browser's UX. 

As well as planning a physical store. Equally, you should be how to structure and build your digital visibility. As RankBrain evolves based on Artificial Intelligence, the SEO area has grown to include more and more digital areas. Google not only looks at individual keywords and backlinks anymore. That's the whole that counts together for your website.

Local, National or International SEO Optimization
Google "Near Me" searches have 2 doubled the last year. Depending on where you want to be seen, you need to optimize in different ways. 

Here you can use Google Maps, social channels, etc. The searches today are based on the location where your IP is registered and shows results based locally on the IP number. This makes it harder to optimize nationally and internationally if you do not have a very well-known brand. 

Especially on broad popular keywords. You need to work with important place names as a combination. Important to have a good strategy depending on how you want the company name to be seen.

Image Search
Especially when it comes to e-commerce, it's important that the images are indexed and found in image search. 

Many people are looking for different products and quickly want to find what they are looking for through the pictures. 

Therefore, you need to review the routines when submitting pictures. Enter an "all text" that describes what the image is about and ensure that the images are indexed by being included as media in sitemap and not blocking the robot file.

Social channels. Pinterest, Youtube, Twitter, FB, LinkedIn, Instagram, Snapchat, etc. More
There is a correlation between engagement in different social channels and positioning on related keywords and phrases. 

By being active in appropriate channels for your business, Google notices different activity around your brand. If there are many who engage in what is shared on a local or national basis. Here you need to think about giving Google the right signals. 

The advantage here is that you can also see what the target audience likes. What are they interested in. Here is a golden opportunity to find a good foundation and ideas for what content you need to create and have on their website.

By using the social channels correctly you can spread your content and blog content and create interactions with customers and potential customers. 

From the channels, link back to relevant content on the site. You build on your brand and simultaneously drive traffic to the site in combination with your campaign plan. Here you need to work in parallel with informative engaging posts that add value and advertising. This article describes in a good way how to think about different social channels. 

https://www.searchenginejournal.com/social-media-seo/196185/

Speed / Page loading
The first impression that a visitor to your site gets is the charging time. Do not let your visitors sit and wait for your pages to load before they become visible. You have 1-3 seconds on you. Then your potential visitors usually go on to competitors side instead.

Page upload also has a direct impact on how you rank in search results. That's why Google has developed AMP pages. Since claimants usually do not have page load as a requirement, web developers have not prioritized to work with the speed of websites. 

Instead, it has focused on demanding features and scripts. Nor has it focused on having a good system to keep the size of image files small. In total, some pages can be really slow. This allows a visitor to leave the site directly.

In the server where your web page is located. Make sure you have https. Support for http2. New quick that goes over SPDY (UDP) is in the future which further speeds up upload between server and client. Google itself has implemented this and actively drives its servers. I hope to see more and more web servers in 2018 that upgrade and support this way of sending and receiving data.

AMP pages
Everyone does not always have quick connection. Now, traffic on the Internet is also starting to happen more and more through mobile platforms, where you get more often in situations of slow connection.

 In response to the fact that web pages become more and more complex and more time-consuming to load when visiting websites, Google tries to force developers to think more about the speed through these AMP pages. 

An AMP page consists of simplified programming code so that the pages will be multiple times faster to load. Finally, regarding AMP pages, they are not pages adapted for mobile first. AMP pages are speed-adapted pages in the first place. So, if you create a web page faster than an AMP page, you have a great potential to come before the AMP page in positions.

Mobile first
Just making your website responsive is not to mobile your site. Here you need to think about speed, that UX works sensibly in mobile view. That buttons are not too small or too tight. That content is easy to read.

HTTP to HTTPS
If you have not switched from http to https, it's high time to get it done. It will definitely affect your positioning opportunity.

AI - Artificial Intelligence / Machine learning. Google RankBrain takes over. 
RankBrain is processing data from Hummingbird. Hummingbird, in turn, collects data from Pandan, Penguin, Payday, Pigeon, Pirate, PageRank and Top Heavy. Below you will see a quick description.

• The pandan handles the content of the websites. That it is relevant and good content. That the webpage does not have a lot of duplicate content on the pages. Or that the content is thin. 
  .
• Penguin graduates and reviews the website's link structure. What does anchor text look like? How do the sites look like the links come from. Quality and relevance. 
  .
• Payday grads how spammy web pages are in the amount of advertising. 
  .
• Pigeon counts the local search on web pages. How dominant is your website towards others in your area locally or nationally. How strong is your brand. 
  .
• Pirate is looking through and grading content / text. Copyrights claim that what is used in content / text is not copied from others. 
  .
• PageRank looks at how the quality of links around your site looks. Are they spammy? Purchased. They come from guest blogger. PageRank and Penguin go hand in hand a lot. 
  .
• Top Heavy degrades pages with too much advertising and popups. Part of Payday.

Based on this, one has to start thinking about the whole when optimizing and thinking in the long term. All pieces together create a good foundation for managing as well as possible with their search engine optimization.

Sitelinks Search Box, Knowledge Graph, Answer boxes, through structured data (Schema.org)
By marking your web pages, Google helps you to read which order information is to be read and type of information. This was because the older sites used HTML and XHTML that do not contain semantic elements. 

Google needed to create a system to properly read the webpage's information. In recent years, HTML5 has evolved and has in itself good semantic elements that tell Google what kind of information is in each element.

Review how this works on your site. If structured data is enabled, alternatively, the page is correctly done in HTML5. Do test returns and study the coding of the pages if you have the opportunity. By looking at how your pages are rendered, you have the greater opportunity to have your webpage appear in an "Featured Snippet" an infobox or even another name "rich snippet" at the top of the search results.

Content - Quality and relevance become more important than the length of the text and the number of words. 
Here you need to think about and from a focus word create a keyword group that you then use to rewrite a topic around the focus word. Get today looking for just one word. Longtails, search phrases have taken over. 

This link has interesting statistics to share.  https://www.hubspot.com/marketing-statistics

Based on how your search behavior evolves with your audience, you must customize how to shape the content on their site. What are they looking for, information, do they want to buy? or just create contact?

Right now a patch is taking place, and many write longer and longer texts. By 2018, it may be time to customize for mobile to clean their content and write shorter texts that are more relevant and better quality. People are drowning in information today and can not read all the text. Here microblogging will take a different approach.

Engagement / Brand (Brand)
Building brand and creating traffic as well as commitment becomes more and more important. Create a unified graphic profile, regardless of where you are in the digital journey. As a company, it is important to be seen locally, nationally or internationally by creating commitment and a well-known brand.

A strong brand also reduces the risk of "fake news" by 2018 wants Google to correct this even more and premier serious websites with high credibility. How old is the domain. How is the reputation around the brand. What other links to you and how is their authority and reputation?

Backlinks still important 2018 but not as before
"Linkless Link-Building" this is where one should speak much more adaptive SEO. You do not build authority for its web page just by link building. 

The smaller the company, the more important it becomes with a good linking strategy. But this has to be combined with further strategy where the brand is also strengthened locally. With good PR you get very far.

It's not as easy as it was a year ago to just link a lot of backlinks and see a quick effect. Penguin, etc. and the great "FRED updating" spring 2017 focuses on low-quality links. This means that you must ensure that you have a linking strategy that creates a variety of links in a long-term and sustainable way.

Search engines have become sophisticated when it comes to linking "mentions" around your brand. How your engagement looks around your brand sends signals to Google about how popular and how relevant it is to get a good position. This creates as much authority as backlinks did lonely before.

Get a good tool that can track how people are talking around your area. Based on it, you can create great content that Google captures and your site becomes more relevant.

Summary:

1. Imagine the whole. Technical, onpage and offpage
2. Keep track of how your web pages are rendered.
3. Review your photos and customize for image search.
4. Review text content and UX. Identify your audience's behavior.
5. Create text content customized for voice search
6. micro Blogging
7. Customize for mobile indexing and rendering
8. Speed becomes even more important, AMP pages are not equal to mobile-adapted pages.
9. Build on your brand. Create a relationship and commitment "mentions". Only building links is no longer enough.